A practical comparison for global writers choosing between discovery-led publishing and owned newsletters.
Format for Medium Format for Substack Open Formatio
| Medium | Substack | |
|---|---|---|
| Best for | Long-form storytelling, discovery | Newsletters, owned audience |
| Distribution | In-app recommendations + social | Email list + archive on your publication |
| Monetization | Partner Program | Paid subscriptions / tiers |
| Audience ownership | Weaker (platform-owned discovery) | Stronger (email subscribers) |
| Formatting tips | Absolute URLs, separate title field | Absolute URLs, optional %%paywall%% |
| Formatio copy default | Rich HTML | Rich HTML |
Markdown to Medium converter →
Markdown to Substack converter →
Many creators ship a discovery version on Medium and a newsletter version on Substack. With Formatio you can:
%%paywall%% if needed → copy again