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Medium vs Substack

A practical comparison for global writers choosing between discovery-led publishing and owned newsletters.

Format for Medium Format for Substack Open Formatio

Side-by-side

MediumSubstack
Best forLong-form storytelling, discoveryNewsletters, owned audience
DistributionIn-app recommendations + socialEmail list + archive on your publication
MonetizationPartner ProgramPaid subscriptions / tiers
Audience ownershipWeaker (platform-owned discovery)Stronger (email subscribers)
Formatting tipsAbsolute URLs, separate title fieldAbsolute URLs, optional %%paywall%%
Formatio copy defaultRich HTMLRich HTML

Choose Medium if…

Markdown to Medium converter →

Choose Substack if…

Markdown to Substack converter →

Publish both from one draft

Many creators ship a discovery version on Medium and a newsletter version on Substack. With Formatio you can:

  1. Write once
  2. Switch to Medium → checklist → copy rich HTML
  3. Switch to Substack → add %%paywall%% if needed → copy again

Try Formatio free →

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